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The Latent Image
Project Brief
TLI or 'The Latent Image' is a film camera store based in Shrewsbury. Working alongside the business owner Will, the business needed a new logo design & concept alongside the new website design.
Outcome
A new identity was created, drawing inspiration from the Camera lens logos of the 50's & 60's. This was then rolled out across a range of stationary and applied to the new website.
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