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The Latent Image

Project Brief

TLI or 'The Latent Image' is a film camera store based in Shrewsbury. Working alongside the business owner Will, the business needed a new  logo design & concept alongside the new website design.


A new identity was created, drawing inspiration from the Camera lens logos of the 50's & 60's. This was then rolled out across a range of stationary and applied to the new website.

Tools Used


Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Wix, eBay

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