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Project Brief

Staffordshire University MA Ceramic design course wanted to reinvent their brand 'The New English' ready to launch at the 'Maison et Objet' Trade fair in Paris


The name 'Flux' was chosen after researching into all aspects of ceramics. Once this was decided we then worked on a simplistic typography based logo that would work well as a backstamp on the ceramic pieces.

The brand generated a worldwide interest and went on to win a PraxisUnico Impact Award.

Tools Used


Adobe Illustrator, Adobe Photoshop, Adobe Indesign

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